While development of industrialization and market economics are radically transforming especially family structure and lifestyles, the housing sector is inevitably affected by this transformation.

Even the nuclear family structure replacing the crowded patriarchal family pattern is breaking apart and crumbling like the atomic nucleus.

Statistics show that the age of marriage has risen, the divorce rate has increased and the number of single-parent families has increased due to death and divorces.

While women, whose socio-economic opportunities are increased and who participate in the professional life actively, are day by day entering in the trend of less childbearing, even if there is no biological obstacle, 'tendency to have no child' due to philosophical preference is becoming stronger in a visible manner.

Newlywed couples are acting procrastinating about having children for reasons such as economic pressures, distrust in the institution of marriage, career goals, etc. on the one hand and seeking ways to reduce and string out the costs of starting a family on the other hand.

While Turkey's population is increasingly aging, families with already few children are becoming even smaller because their children continue their education and / or enter into working life in remote cities, and parents are becoming complaining about the deserted home environment.

The universities that are growing in number produce a large mass of students living alone or with other students in the cities far from home.

Civil servants being in the first place, a large mass of people working in distant cities spend a certain period of their lives alone, even if they are married, most of the time because of not disrupting their children's educational life, not spoiling the existing family order, not hampering career of the spouse, safety concerns and similar reasons.

The growing cost of lands in metropolitan cities every day causes the housing prices cost a bomb. All these factors cause the 'MINIMALIST' way of life to become the dominant consumer behavior in the housing sector.